Associate Brand Manager

East West Tea Company, LLC (Yogi Products)
Published
October 7, 2019
Location
Eugene, Oregon
Category
Job Type
Hours per week
40
Start Date
11/1/19
Benefits
Full family benefits, holidays, vacation, bonus, 401k
Company Location
Portland, Oregon

Description

KEY FUNCTIONS AND RESPONSIBILITIES:

East West Tea Company, parent company to Yogi and Choice brands, is searching for a talented and passionate Associate Brand Manager for the Yogi brand to join our team. Reporting to the Brand Manager, the Associate Brand Manager will work closely with the brand team and cross-functional groups to execute strategies and tactics to drive growth.

 Strategy and Planning:

  • Support Brand Manager and Brand team in development and execution of multi-year strategic plans, integrated annual plans, priorities, objectives and budgets.

Business Management:

  • Lead the cross-functional team in the monthly forecasting process and play a lead role in the annual forecasting process.
  • Own, manage and track monthly marketing budgets. Demonstrate strong understanding of the business P&L.
  • Work closely with external agency partners and cross functional teams in a support/leadership role.
  • Work with Brand Team, Trade Marketing and Field Sales to plan and execute marketing and sales initiatives.

Reporting and Data Analysis:

  • Complete key business analyses using syndicated and shipment data.
  • Deliver consumer insights through syndicated data and market trend analysis.

Product Development:

  • Monitoring trends, the competitive landscape and utilizing syndicated data, make recommendations for innovative new products/flavors/packaging formats.
  • Lead/support the cross functional team in the commercialization process ensuring timelines and deliverables are met.

 TALENTS:

Strategic Thinking

  • Ability to ask great questions
  • Process information quickly and conceptually
  • Ability to think quickly on your feet and come up with alternative solutions
  • Ability to problem solve and make decisions
  • Manipulate, analyze and present data from multiple sources and across various formats

Influencing

  • Lead, motivate and inspire others
  • Clear and effective communication
  • Ability to be persuasive and negotiate
  • Ability to present well

Executing

  • Self-directed
  • Ability to take initiative, plan, and execute tasks independently
  • Ability to balance attention to detail and swift execution
  • Successfully manage competing priorities and expectations of stakeholders

Relationship Building

  • Build relationships quickly and easily
  • Strong listening skills
  • Ability to collaborate effectively

Knowledge:

Bachelor’s or MBA with emphasis in marketing preferred

Experience:

  • 3+ years of relevant work experience. Natural products environment a plus.
  • Familiarity with data analytics, product and packaging development, project management and market research processes strongly preferred.
  • Highly proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
  • Some travel required.

Physical Requirements:

  • Sitting at work stations for extended periods of time
  • Able to lift 20 lbs. (infrequently)

WORK ENVIRONMENT:

  • Work is primarily done in an office setting
  • Position is located in Portland, Oregon
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