MSS Kirtan Singh, Board Chair, introduced the 5 representatives from EWTC and shared that the company continues to grow and carry out the mission and vision of the Siri Singh Sahib. There are currently offices in Oregon, Germany, and Italy.
Sat Dharm Singh shared about the European market for Yogi Tea, including the logistics of working in that market including language, culture and country-specific regulations. There are sales representatives in six countries who are reaching out to people, serving as ambassadors for Yogi Tea and bringing much benefit to the company,
Conrad Meyers, CEO was pleased to share about many areas of progress for EWTC. He announced the final design of a new manufacturing facility in Eugene, Oregon and presented a chart showing the positive growth since 2011, when the company came back to our Dharmic community ownership. Over the past two years, he has spent the majority of his time in Hamburg, Germany.
Bob Ziehl reported on the growth of Yogi Tea from small health food stores, to health food chains, grocery stores and large corporate chains, making the product more available to consumers. We are the #1 brand in the Natural US channel, and the European business is increasing its market share. Last year, the company grew more than any of the other conventional or natural brands in the grocery chain market. Yogi Tea now features the non-GMO and organic symbols and the company is increasing the percentage of organic and non-GMO products.
Sat Bir Singh shared a slide presentation of grower communities (communities around the world where the ingredients for Yogi Tea are grown) as well as their Doing Good Initiatives serving people around the world. He shared the purpose statement: “To serve and inspire with the products we make and by doing good in the world.” He noted that there is a photo of Yogi Bhajan in all the company facilities.
Parampal Singh spoke of how the sustainability of the Grower Communities is vital to the company’s success and about the community support programs sponsored by EWTC. EWTC provides support to a safe-house project in Nepal, a scholarship program in Sri Lanka, an orphanage in Hyderabad, India, and has a partnership with a Grower Community in Honduras to build a much needed bridge.