Consciousness is always the way to find the righteous action, what is uniquely appropriate, in every situation. In the world today there are less and less absolute rights or wrongs. Different things are appropriate at different times, and it is only consciousness that can tell you what is uniquely right for each situation, what is righteous for that moment in time. That is why conscious business can never be reduced to a collection of rules or guidelines. Instead of telling you how to act in business, this book gives you a different way of thinking about your business so that you can find the uniquely right action in every circumstance. When you can exhibit the characteristics described in this book, you will have the consciousness to be able to act righteously at work.